This startup shaped the ready-to-drink coffee aisle we know today. This week we are joined by Jash Mehta, co-founder of Pop & Bottle. You’ll probably recognize Pop & Bottle from your local refrigerated drink section, however, achieving nationwide distribution was no stroke of good luck. Jash discusses carving out a niche early on, building based on data and feedback, and the importance of keeping fundraising top of mind at all points in time.Pop & Bottle Links: https://www.popandbottle.com/https://www.instagram.com/popandbottle/Startup Savant Links: https://startupsavant.com/podcasthttps://www.youtube.com/@StartupSavantPodcast/https://www.instagram.com/startupsavantpodcast/https://www.linkedin.com/company/startup-savant/

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