When you write, publish and sell a book, you become not just an author, you become an Authorpreneur!Like an entrepreneur, an author is selling a product, marketing themselves as a very specific brand, they’re data driven, constantly strategizing and becoming risk tolerant.Our multi-talented guest, Lisa Caprelli, is a speaker, songwriter, producer and a best-selling author.In 2018, after decades in marketing, branding, podcasting and publishing, Lisa decided to create a children’s brand. Beginning with a 7-book series called Unicorn Jazz ™, Lisa went on to produce and direct “Unicorn Jazz Presents The Thing I Do,” a kids show on Amazon TV created at the onset of the pandemic to share happiness for children and educators.Described as a modern day "Sesame Street meets Mickey Mouse Club,'' kids can send to the show their own video content, music, talent and more! Lisa dives deep into authorpreneurship - publishing, product development + distribution, tactics for launching an Amazon TV Show and more!00:00 - welcome and meet Lisa Caprelli!06:00 - Lisa's origin story10:30 - it's never too late to dream a new dream11:25 - are you a sesquipedalian?13:00 - Unicorn Jazz books22:00 - the business side of authorpreneurship35:10 - the Thing I Do video - Amazon TV show38:10 - how to launch an Amazon TV show45:35 - Happiness is to give your life away. Helping Others = Stitch That On A Pillow!58:45 - you always win when you launch a businessLearn more about Unicorn Jazz here: http://unicornjazz.com/Book a Virtual Author Visit here: https://unicornjazz.com/author-visits/Explore and purchase Unicorn Jazz books here: http://amazon.com/author/lisacaprelliConnect with Lisa and Unicorn Jazz on social here:LinkedIn: https://www.linkedin.com/in/lisacapre...Twitter: https://twitter.com/LisaCaprelliYouTube: https://www.youtube.com/c/UnicornJazzInstagram: http://www.instagram.com/unicornjazzb...Facebook: https://www.facebook.com/unicornjazzb...Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!Ande Lyonshttp://andelyons.comANDELICIOUS RESOURCES:JOIN STARTUP LIFE LIVE MEETUP GROUPGet an alert whenever I post a new show!https://bit.ly/StartupLifeLIVESTARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.AGORAPULSEMy favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here:

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