Are you considering launching a business in the cannabis industry?Our guest, Jennifer Beck, is a seasoned entrepreneur with deep experience in the legal cannabis and hemp market. Her prior technology company, Cannabase, was founded in 2013 as the first and largest online wholesale marketplace connecting the legal cannabis market. During her time with Cannabase, she served for 2 years as the Vice Chair of the Colorado Cannabis Chamber of Commerce and was involved with advocacy for responsible legalization. After selling Cannabase in 2016 to Helix Technologies (where Cannabase was rolled into leading cannabis seed-to-sale tracker BioTrackTHC), Jennifer co-founded Jihi with a mission to help high performing people sleep better, recover faster, and rejuvenate from the inside out. Jihi’s proprietary, clean and highly functional CBD skin and body care was founded on the idea of "Self-Centered Wellness" - coming within to find our authenticity, our joy and our power - and compassion for ourselves and the earth. Jennifer is a favorite expert voice in the legal cannabis industry and has been featured on Bloomberg Radio, Forbes, Green Entrepreneur, Marijuana Business Daily and more.Throughout our delicious conversation, Jen shares her seeds of wisdom and inspiration to keep you moving forward with your new business along with outstanding business model advice to help you create a profitable and sustainable enterprise!00:00 - Meet Jen!08:20 - Cannabase - launching, building and exiting.14:15 - Cannabis industry regulations and licensing constraints21:40 - how Jihi got its name - beautiful story!23:00 - launching a CBD product company - all the details!27:30 - MUST WATCH/LISTEN - Jen shares the BEST Customer Persona and target market data info resulting into an extreme Andelicious Moment 32:00 - Jen breaksdown Jihi's pure ingredients list35:00 - how Jen landed on the best design for Jihi's brand promise and brand experience37:50 - how Jihi proved its value prop during a pandemic40:20 - building with patience44:10 - embrace the power from rest - STITCH THAT ON A PILLOW57:10 - become a Jihi Brand Ambassador!To learn more about Jihi, please click this link: https://lddy.no/zf66Ordering product? Be sure to use discount code ANDELIVE30Help Jihi spread joy to our brave, dedicated pandemic first responders: https://spreadjoy.jihi.com Connect with Jen and Jihi via these social links:LinkedIn: https://www.linkedin.com/in/jennifergargotto/ and https://www.linkedin.com/company/jihi-company/ Twitter: https://twitter.com/MyJihiInstagram: https://www.instagram.com/myjihi/ and https://www.instagram.com/msmorphosis/Facebook: https://www.facebook.com/MyJihi Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!Ande ♥ http://andelyons.comANDELICIOUS ADVICE:JOIN STARTUP LIFE LIVE MEETUP GROUPGet an alert whenever I post a new show!https://bit.ly/StartupLifeLIVESTARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Sta

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