ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "S13E11 - The Paradox of Selling ROI with Author & Cerebral Selling Founder David Priemer"
Episode Synopsis
Time and time again, entrepreneurs and sales leaders convey the importance of communicating value to their teams.Typically what they mean when they say 'value' is ROI.And if they don't mean that, their team autotranslates value to mean ROI.This paradox of confusing value for ROI leaves money on the table, according to Sell The Way You Buy author David Priemer.He joins me in this week's episode to share why the confusion, why it doesn't work, and what to do instead.Find David online at:LinkedIn: https://www.linkedin.com/in/dpriemer/https://cerebralselling.com/Today's episode is brought to you by Sales Hacker. The world's smartest community of forward-thinking B2B professionals. Grab their latest expert-created articles, webinars, and podcast episodes at www.saleshacker.com Hosted on Acast. See acast.com/privacy for more information.
More episodes of the podcast Startup Hypeman: The GOAT to Market Show
GTM4-9: Making it (Nearly) Impossible for your Sales Hire to Fail with Alleyoop CEO Gabe Lullo
12/10/2025
GTM 4-6: Why The Great Depression Matters Today with Author & Innovation Historian Jason Voioivich
20/07/2025
In God we trust