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Listen "Science Not Sorcery by Rebecca L. Sullivan"
Episode Synopsis
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Title: Science Not Sorcery
Author: Rebecca L. Sullivan
Narrator: Rebecca L. Sullivan
Format: mp3
Length: 10 hrs and 1 min
Release date: 06-14-23
Ratings: 4.5 out of 5 stars, 2 ratings
Genres: Consumer Behavior & Market Research
Publisher's Summary:
Great marketing strategy looks like magic to the uninitiated. The mystical aura surrounding behavioral economics draws in the intellectually curious but has also confined the discipline to the fringes of modern marketing practices. Unpacking the drivers of human behavior is critical to connecting with consumers, but insights from psychology, neuroscience, and other fields are hidden away in arcane academic publications and books that aren't designed for practitioners.
Title: Science Not Sorcery
Author: Rebecca L. Sullivan
Narrator: Rebecca L. Sullivan
Format: mp3
Length: 10 hrs and 1 min
Release date: 06-14-23
Ratings: 4.5 out of 5 stars, 2 ratings
Genres: Consumer Behavior & Market Research
Publisher's Summary:
Great marketing strategy looks like magic to the uninitiated. The mystical aura surrounding behavioral economics draws in the intellectually curious but has also confined the discipline to the fringes of modern marketing practices. Unpacking the drivers of human behavior is critical to connecting with consumers, but insights from psychology, neuroscience, and other fields are hidden away in arcane academic publications and books that aren't designed for practitioners.
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