Purple Cow, New Edition by Seth Godin

24/11/2020 2h 58min
Purple Cow, New Edition by Seth Godin

Listen "Purple Cow, New Edition by Seth Godin"

Episode Synopsis

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Title: Purple Cow, New Edition
Author: Seth Godin
Narrator: Seth Godin
Format: mp3
Length: 2 hrs and 58 mins
Release date: 11-24-20
Ratings: 4.5 out of 5 stars, 527 ratings
Genres: Consumer Behavior & Market Research
Publisher's Summary:
In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product.