Learn what PR is and how it can help your small business or startup. On this week's episode, I do a deep dive into public relations and how it can help small businesses and startups with my guest, Lynette Pettinichi of Mint & Honey Co. Lynette Pettinicchi is the owner and powerhouse behind the boutique public relations and digital marketing firm, Mint & Honey, Co.In her 10 years of experience in the consumer lifestyle industry, she has executed PR and digital marketing strategies for global, national, regional, and local clients, including countless product and service launches, and an abundance of collaborations and partnerships. A forward-thinker who uses her creativity to deliver quality campaigns even when there’s limited resources and budget, Lynette is not afraid to take risks or go against the grain to ensure success for clients. With science and fitness at the core of her personal and professional brand, being immersed in the health, wellness, food/bev and fitness industries allows her to leverage her knowledge to help clients gain the most awareness, visibility, and ROI, growing varying aspects of their businesses. Mint & Honey Co. is a full-service public relations and digital marketing agency that focuses on creating fresh, new strategies for start-ups and small businesses that produce results that stick, have staying power and continue to pay off over time. Key Takeaways: What is PR?How can it help small businesses and startups?How to get started using PRCrafting PR pitchesWorking with influencersConnect with Lynette:InstagramWebsiteMusic: Tuesday by Sascha Ende, Music.io

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