Learn how to move your target audience from a cold lead to a sale. If you're struggling to convert leads into sales, today's episode is for you. We talk about how to reverse engineer a path to "yes". This is really just moving backward through the sales journey your customers go through to make sure you have content that addresses each phase and creates confidence to help move them to the next phase of the sale. Each phase of the sales process creates an opportunity for you to have marketing strategies that move your buyers closer to a final sale. We walk through an example of a wedding photographer and a few main phases and the types of content they can create to close the sales loop. Music: Tuesday by Sascha Ende, Music.io

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