ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "The Danger of Building on Rented Land"
Episode Synopsis
Why having a website for your small business is critical to reaching your target audience.It's tempting to use social media as a stand-in for your website. But it's dangerous to build an audience on rented land. Why? Because if the algorithm changes or the platform goes away, so does your hard-earned audience.Using a website is critical because:You own the brand aestheticYou own the data You own the audienceYou control the messagingYou can ask for the saleMusic: Tuesday by Sascha Ende, Music.io
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