This week's guest is Mike Iamele. Mike Iamele is a Brand Strategist + Life Purpose Expert.With his proprietary Sacred Branding® system, he’s helped hundreds of people to connect the dots between their lived experiences to find the common threads that explain their subconscious motivations, unique genius, and life purpose. People use this work for all kinds of things — from getting media coverage and building a business, to exploring identity and sexuality, to finding their artistic voice, to even re-discovering themselves after a life-altering event, like divorce or retirement. Mike’s also the author of Enough Already: Create Success on Your Own Terms (Conari Press 2015). He’s shared his provocative and vulnerable take on life in dozens of magazines, podcasts, and online publications, including a personal interview with NPR about his viral story on rethinking sexuality in his first same-sex relationship. Prior to Sacred Branding®, at only 22 years old, Mike co-founded Torch Communications, a boutique public relations firm, specializing in healthcare and disruptive technology. He currently lives in Somerville, MA, with his husband and two adorable dogs.Mike takes me through a speed version of his Sacred Branding and we map my sensititivies. I was so nervous, but honestly, it was a ton of fun. Key Takeaways:PR isn't for everyone but great messaging isWhat are your sensitivities and how can you use them to craft powerful messaging?How to replicate your bullseye moments with your clientsUsing your lived experiences to drive authentic messagingHow to use your vulnerabilities to your advantage in businessConnect with Mike:WebsiteInstagramFacebookMusic: Tuesday by Sascha Ende, Music.io

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