In this episode, we’ll talk about a really interesting approach to targeting customers. In episode 2, we talked about why it is so important to define who your ideal customer would be; we also talked about creating customer avatars and deeply understanding who they are, their needs, desires, pains and challenges.And why does focusing on the right customer matter so much? Imagine trying to speak to a crowded room where everyone has different interests. Your message might get lost in the noise. But when you speak directly to those who are genuinely interested, your message not only gets heard—it resonates. In this episode, we take a slightly different approach to this, and you’ll be happy to know it’s 100 times easier. And it’s the idea that you could be your own ideal customer.

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