In a world of endless data and shrinking budgets, proving marketing ROI has never been more critical—or more confusing.This webinar with Kristine Neil from Stone-Olafson was based on CMA's latest ROI report, unpacks the pitfalls of short-term metrics, explores the digital paradox, and offers a practical roadmap for improving performance measurement. Whether you're building a case for budget, fighting for long-term brand investment, or aligning with your CFO, this session will give you the clarity, language, and confidence to elevate your impact.

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