In this episode, we sit down with Megan Spoore, EVP, National Practice Lead, Corporate & GM of Edelman Calgary, to explore the 25th edition of Edelman’s Trust Barometer.Trust shapes everything—from how we engage with brands to how we vote, work, and communicate. Now in its 25th year, the Trust Barometer continues to be a vital pulse check on global and local sentiment.Megan joins us to break down this year’s key findings, what they mean for businesses and communicators in Canada, and how trust has become a business imperative—not just a PR problem.In this episode:What’s changed in public trust over the last 25 yearsWhy trust is increasingly local and personalWhat brands need to do to earn (and keep) itThe role of business in solving societal issuesWhether you're in marketing, communications, leadership, or public affairs—this conversation will leave you thinking differently about how trust is built, broken, and rebuilt.Read the Trust Barometer here

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