In this episode, we sit down with Michael Kohlweg from Mountain Fold Studio and Casey Corneil from Calgary Public Library to dive into the creative process behind a fantastic piece of art marketing that you'll probably see from a public institution.We break down:How they developed such an engaging and unorthodox conceptThe creative process that brought it to lifeHow they got buy-in from the marketing and communications team at CPLWhy taking creative risks can lead to powerful resultsCheck out their Short Film, Page, in the link below:https://youtu.be/u9JTXEBLpjo?si=cGWmS2P8AsBemb86This podcast is brought to you by Calgary Marketing Association

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