In this episode of Spotlight, we sit down with Joelly Goodson—host of the Branding Matters podcast and the ultimate “Branding Badass.” By day, Joelly is the Brand Ambassador and Business Development Specialist at BAMKO, a global leader in branded merchandise that actually drives results.We dive into why branding really matters (yes, pun intended), how to transform a logo into true brand loyalty, and why great merch is more than just swag—it’s strategy.Whether you’re a founder, a marketer, or just a fan of good branding, this episode is packed with insight, inspiration, and a few laughs along the way.

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