Welcome to episode 217 of Sports Management Podcast. Today's guest is Joe Michaels – the former Director of NBC's Today Show and a veteran television production leader. In this episode we get to look behind the scenes of sports media productions together with an 8x Emmy winner.  We spoke about: Why sports media is a young man's business Giving back through teaching and mentorship The future of the media industry If AI will take jobs from the media industry But also how it was like broadcasting the 9/11 tragedy in New York This and much more, in this episode with Joe Michaels. Time stamps: 00:01 Intro 00:44  How Joe started at NBC  03:38  What a sports director actually does behind the scenes 05:16  Turning nerves into energy during live broadcasts 08:23  Inside a live sports truck  11:07  Lessons from the man who invented baseball on TV 16:10  From gaff-taped cameras to 200-camera Super Bowls 20:22  Directing "Brain Surgery Live" for National Geographic 26:34  Why sports broadcasters must understand history 38:46  The future of sports media and technology 41:29  Can AI replace directors?  46:30  What Emmy Awards really mean 52:30  Career advice 53:00 Outro   Follow Sports Management Podcast on social media Instagram Twitter LinkedIn YouTube www.sportsmanagementpodcast.com    

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