Chapters
(00:00:12) - Interview(00:00:48) - The Unique Challenges of Marketing NHL Stars(00:02:00) - Audio Responses(00:02:56) - Calgary Flames' social media manager Tory Peterson(00:03:27) - Tori Curry on Her First Experience with Hockey(00:04:46) - NHL General Managers on Digital, Social Media(00:10:00) - Flames TV Hosts: Digital and Social Coverage(00:14:14) - NHL Live: Social Media Roles(00:20:11) - How To Market Hockey's Stars(00:26:29) - NBA All-Stars on teamwork(00:27:01) - Have You Developed the Right Skills For The Job?(00:32:58) - Good Advice From Tori Peterson(00:34:17) - Cultural Citizenship in Canada(00:35:50) - Hockey Night in Canada and Gambling(00:38:06) - A Lesson on Don Cherry(00:40:32) - Hockey Night in Canada: The Changes(00:43:00) - The CBC's Hockey Night in Canada(00:50:43) - This Week's Audio Response: The Marketing of NHL Superstars

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