In this episode, Devi chats with Michele PW about Love-Based Copywriting for Spiritual Entrepreneurs. Michele PW (Pariza Wacek) is the best-selling author of the "Love-Based Business" series of books that share how to sell more with love and build a solid, profitable business on a foundation of love. In addition, she owns a copywriting and marketing company along with writing and publishing fiction. Devi and Michele discuss: Direct Response Copy Selling yourself "one to many" through copy Love-Based Copy vs Fear-Based Copy What emotions to tap into to persuade someone Why some marketing feels inauthentic and slimy The steps to take to persuade someone through your marketing How to identify your ideal client The difference between an ideal client vs. niche or target market How to connect with your ideal client The things we do to avoid pain in our lives Feeling our fear-based emotions for healing Why fear-based marketing can cause buyer's remorse The reason why fear-based marketing strategies are not working anymore Knowing your mindset and your "come from" The importance of "coming from" abundance in your copy and marketing Exercises to help you to shift your fear-based emotions Your public authentic persona and voice vs. your personal persona and when to use each one What is important to know about long page sales letters What people need in order to make a decision The delivery mediums for love-based copy Rituals that Michele uses for writing books & copy Writing out who your ideal client is How to get into a mindset of abundance before writing your copy and more… Connect with Michele PW on her website @ lovebasedbiz.com To grab your free book "How to Start a Business You Love & That Loves You Back," visit LoveBasedBiz.com Enjoy episodes of Michele's podcast, Love-Based Money @ http://lovebasedbiz.com/series/lovebasedmoney/

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