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Listen "What is a Specialty Product?"
Episode Synopsis
Ryan and Zongjun discuss the concept of a specialty product. They explore the ambiguity of terms and the variance of answers when it comes to defining specialty products - with no surprises, there is no "right answer."
They also discuss the evolution of specialty products and how they have transitioned from niche categories to mainstream products. This episode touches on the role of storytelling, sustainability, and direct communication between farmers and consumers in the specialty product movement.
They also discuss the evolution of specialty products and how they have transitioned from niche categories to mainstream products. This episode touches on the role of storytelling, sustainability, and direct communication between farmers and consumers in the specialty product movement.
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