In this episode of the Specialty Matcha Podcast, Ryan and Zongjun (Sam) welcome Lissi and Zach from Cosmic Cultures. They discuss the importance of low intervention agricultural practices in matcha, especially regarding the use of synthetic fertilizers and pesticides . The conversation delves into the importance of building relationships with farmers, the evolving landscape of matcha sourcing, and the significance of educating consumers about the quality and taste of naturally grown matcha. They also touch on the future of the matcha industry and the impact of organic certifications on consumer choices.https://cosmic-cultures.com/

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