ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Align Your Topics with Market Needs: Lessons from Traci Brown, CSP"
Episode Synopsis
In this session, Traci will:
Differentiate the importance of focusing on the problem you solve rather than the solutions you offer, emphasizing this shift as a key to marketing success.
Illustrate through personal experience how identifying and niching into a specific, expensive problem, such as fraud prevention, can turn you from a "nice-to-have" to a "must-have" speaker.
Provide insight into the mental shift needed to narrow down your lead magnet and achieve laser-focused branding, which leads to greater relief and success rather than anxiety.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Differentiate the importance of focusing on the problem you solve rather than the solutions you offer, emphasizing this shift as a key to marketing success.
Illustrate through personal experience how identifying and niching into a specific, expensive problem, such as fraud prevention, can turn you from a "nice-to-have" to a "must-have" speaker.
Provide insight into the mental shift needed to narrow down your lead magnet and achieve laser-focused branding, which leads to greater relief and success rather than anxiety.
Learn more about your ad choices. Visit megaphone.fm/adchoices
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