ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Social commerce connecting occidental brands and Chinese consumers with Adam Knight, co-founder of KUAI commerce"
Episode Synopsis
Today we have our guest Adam Knight, who successfully built up multiple cross-border business connecting the occidental brands and Chinese consumers. Meanwhile, he also has a strong academical background in Chinese culture and history. How did he manage to apply dialectical thinking to business models? How did consumer behavior change in the Chinese digital world? How does the trend of social commerce influence the brand's next decision? We had a pleasant discussion about all of these interesting topics.
In God we trust