Episode Synopsis "SPMS Podcast 26 – Step 8 – Testing and Tracking Your Internet Marketing"

Most dealers make the mistake of thinking that once they build a new website, deploy a new AdWords campaign, start sending out a newsletter or start posting to Facebook, that they’re done with that part of their business. Nothing could be further from the truth!Consumer preferences change, competitors get smarter and search engines like Google get “smarter” in terms of the results they provide their users.There are many different things you can change, update or modify to generate more traffic, clicks and leads. Some are related and cross over into other areas like website copy, headlines and keyword placement.  Others like Facebook ads and AdWords are similar but require different strategies.  You’ll learn test you can run on your website, on-site SEO & content, e-mail marketing, AdWords, social media and much more. Dave Carleton https://SpaPoolMarketingSuccess.com

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More episodes of the podcast Spa Pool Marketing Success

• SPMS Podcast 28 - Learning from the Past, Building for the Future with Megan Kendrick from Spa Retailer
• SPMS Podcast 27 – Step 9 - Referral Marketing
• SPMS Podcast 26 – Step 8 – Testing and Tracking Your Internet Marketing
• SPMS Podcast 25 – Step 7 - Follow Up Marketing
• SPMS Podcast 24 – Step 5 and 6 – Track Your Website Analytics
• SPMS Podcast 23 – Web Push Notification Marketing
• SPMS Podcast 22 – Messenger Marketing, Live Chat and Chatbots
• SPMS Podcast 21 – Step 4 - Covert Traffic into Leads
• SPMS Podcast 20 – Geo-fencing (Location-Based Targeting)
• SPMS Podcast 19 – Google My Business (GMB) Training
• SPMS Podcast 18 – How to Promote and Amplify Your Organic Content
• SPMS Podcast 17 – Organic Traffic Using Content Marketing
• SPMS Podcast 16 – Facebook Advertising
• SPMS Podcast 15 - AdWords Settings That Most People Miss
• SPMS Podcast 14 - Google AdWords
• SPMS Podcast 13 - How to Drive Traffic to Your Website
• SPMS Podcast 12 - Schema Markup
• SPMS Podcast 11 - Tips and Tricks to Rank Higher in the Search Engines
• SPMS Podcast 10 - On-Site Search Engine Optimization (SEO)
• SPMS Podcast 9 - Overlooked and Mis-Used Keyword Strategies
• SPMS Podcast 8 – Step Two - How to Use SEO to Get Your Website Lead Generation Ready
• SPMS Podcast 7 - Three Things You Should Never Do on Your Website and 5 Must Haves for Business Owners
• SPMS Podcast 6 - Seven “Must Have” Pages for Your Website
• SPMS Podcast 5 – Website Best Practices
• SPMS Podcast 4 – Different Ways to Improve Your Website Design
• SPMS Podcast 3 - Step One – Create or Improve Your Website
• SPMS Podcast 2 - 9 Steps to Internet Marketing Success for Pool and Spa Dealers
• Spa Pool Marketing Success Podcast 1 - Intro to What You'll Learn, What You Can Expect on Each New Episode