Pabi Kgadima, founder of Euphony Brands, joins us to share her remarkable career journey from working at MAC, L’Oréal, and Apple to building a thriving marketing agency that serves beauty, wellness, and medical professionals. In this episode, Pabi opens up about pivoting industries, learning brand strategy in the deep end, navigating complex medical regulations, and the human-centered philosophy that defines her leadership. If you’ve ever wondered how to turn hard-won experience into a purpose-driven business, this one’s for you.
Topics Discussed:


The moment Pabi accidentally built her first brand strategy


How mentorship and maternal support shaped her path


What Apple taught her about empathy and business relationships


Turning a medical marketing side hustle into a full-blown agency


What most marketers get wrong about onboarding and client processes


Navigating the strict do’s and don’ts of marketing for doctors


How Pabi scales her agency without sacrificing quality or tone of voice


Why rest is not a luxury—it’s a leadership strategy


Takeaways:


Onboarding isn’t admin—it’s brand protection.


Medical marketing has rules. Learn them.


Tone of voice is everything—your posts should sound like your client.


Rest is a growth strategy, not a luxury.


Delegate low-leverage work—only you can do the high-value stuff.


Let your team fail forward. Mistakes build confidence.


Ownership of digital assets must be clearly defined in contracts.

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