Sounds Profitable

Sounds Profitable

Por: Bryan Barletta
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.
877 episodios disponibles

Latest episodes of the podcast Sounds Profitable

Mostrando página 30 de 44

Spotify's Voice AI, Ads on Prime Video, Behind the Minimum Guarantee Numbers & More 25/09/2023
Ad Spend Recovery, Audio Could Overtake TV Reach, FTC: Keep it Clear with Kids, & More 22/09/2023
Audio Flu Shots, TV Industry Certifies Nielsen Competitors, Podcasting's 3 Eras, & More 21/09/2023
FTC Defines Blurred Advertising, Spotify on Apple, Sony Downsizes Podcasting, & More 20/09/2023
I’m Not Exactly Sure What You Do 20/09/2023
Digital Ad Spend Recovering, Pivot to Pivot to Video, '24 to Break Political Ad Records, & More 19/09/2023
Audio Outgrows Adspend, Recapturing TV’s Reach with Podcasts, NASA en Español 18/09/2023
A Holistic Approach to Podcasting | Feed Drop 15/09/2023
Claritas Acquires ArtsAI, Audible's Into the Buffyverse, Google's Antitrust Case, & More 15/09/2023
Buffy's Podcast Stake, Inclusive Leadership Makes More, APAC Marketers on Measurement & More 14/09/2023
Podcasts Command Attention, Influencer Spend Increasing, the DoJ's Case Against Google & More. 13/09/2023
Ad-technical Difficulties 13/09/2023
Claritas Converts ArtsAI, The Delete Act, Importance Of Social Search, & More 12/09/2023
Influencer Spend Outpaces Social, Media Mix Problems, Business Owners Overindex as Listeners, & More 11/09/2023
SXM’s Brand Safety Play, ABC Audio Picks Advertisecast, Luminary Adds Ads w/Acast, & More. 08/09/2023
SXM Announces Brand Safety Tool, Podcast CPMs Hold Steadier Than Digital, & More 07/09/2023
Back to School Opportunities, Podcasts at 7% Share of Eare in Cars, & More 06/09/2023
Actually, We Love Ads 06/09/2023
New Research on Causes of Podcast Churn, Nielsen's Podcasting Today Report & More 05/09/2023
Podcast Ad Spend Up 5% YoY, Branded Kids' Podcasts Prove Popular, & More 01/09/2023
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