Bringing in a cat to act like a dog was the new “hmm” that Chevy Silverado needed. Jane Hussar, Chevrolet Silverado Advertising Manager and I discussed how it all came about.
Walter in Winter: https://www.youtube.com/watch?v=a3ta5Q3ITUc 
Walter At the Lake: https://www.youtube.com/watch?v=VhFkPvfjs60 
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The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.
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