If you’ve ever wondered how merch works behind the scenes?Seamus Menihane, CEO and co-founder of Armada, one of the fastest-growing merch companies in the music industry. From being a touring drummer to leading a 170-person team, he shares his journey of turning a DIY screen-printing hustle into a full-scale merch powerhouse.Armada supports artists in building real, profitable brands through merchandise, ensures tour merch remains a top revenue stream, and gives independent model artists more creative and financial control than traditional major label deals. This is a proper breakdown of the economics of merch, the merger that formed Armada, and why staying focused on your core strengths is key to long-term success in the music biz.Visit Armada: https://www.poweredbyarmada.com/__________________________________________________________________________Produced by Amplitude Ventures Consulting: Partners in Early-Stage Venture Building - https://amplitude.venturesFollow on;Spotify: https://open.spotify.com/show/2omT8uLhBamH3GFeih4oo3?si=45206dd146a84ae1LinkedIn: https://www.linkedin.com/company/soundconnectionspodcast/Instagram: https://www.instagram.com/soundconnectionspodcast?igsh=bDZzbnhrYXBlNHBr

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