For over two decades, the music industry has struggled to answer three deceptively simple questions:What do we own? Where is it? Are we making money from it?Edward Ginis, co-founder of OpenPlay and Proto Hologram, shares how OpenPlay evolved from a bold internal project at Concord into an industry-standard platform, breaking down decades of data dysfunction and giving rights holders real control over their IP. From building enterprise tech in a slow-moving industry to parenting four kids while launching a second startup (Proto) in the middle of a pandemic, Edward brings an unfiltered look at the personal and professional highs and lows of entrepreneurship.This is for music professionals, technologists, and founders navigating complexity, scale and real life.Know more about OpenPlay: https://openplay.co/__________________________________________________________________________Produced by Amplitude Ventures Consulting: Partners in Early-Stage Venture Building - https://amplitude.venturesFollow on;Spotify: https://open.spotify.com/show/2omT8uLhBamH3GFeih4oo3?si=45206dd146a84ae1LinkedIn: https://www.linkedin.com/company/soundconnectionspodcast/Instagram: https://www.instagram.com/soundconnectionspodcast?igsh=bDZzbnhrYXBlNHBr

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