Today on Sound BITES - The podcast where we talk about business, innovation, technology, entrepreneurship, and strategy; we have CJ Casselli. CJ is the co founder and CEO of Truss Vet - a veterinary urgent care that reimagines animal hospitals by bridging the gap between standard office visits and veterinary emergency visits.CJ takes us through his team’s growth, the challenges of creating a new segment, creating awareness for a service that you need to ‘know of now, but use later’, building trust, and convincing the first team members to join you on the ride.CJ Casselli: https://www.linkedin.com/in/cjcasselli/Truss Vet: https://www.trussvet.com/Business Innovation Technology Entrepreneurship StrategySpotify/Apple: https://www.nanochomp.com/podcastnanochomp’s Strategic Mind GPT: https://nanochomp.com/strategygpthttps://www.nanochomp.comHosts:Lauren Taber: https://www.linkedin.com/in/laurentaber/Derek Loyer: https://www.linkedin.com/in/derekloyer/

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