In this episode of Some Goodness, host Richard Ellis engages with Chris Warren, an award-winning journalist and consulting principal, to explore the art and significance of storytelling in the business world. They discuss the challenges executives face with ineffective presentations and the importance of narrative discipline amidst overwhelming content.
Chris emphasizes the need for engaging, human-centered stories rather than sterile, data-heavy content. He shares insights from his extensive career in journalism and screenwriting, offering practical advice on avoiding common mistakes and enhancing business communication through compelling storytelling techniques. Chris also highlights the value of authenticity, emotional connection, and understanding the stakes involved in storytelling. 
Chapters
 
00:00 The Crisis of Ineffective Business Communication
00:55 Introducing the Power of Storytelling
02:01 The Relevance of Storytelling in Modern Business
03:40 Common Mistakes in Business Storytelling
08:14 Crafting a Compelling Business Narrative
13:20 Insights from Journalism and Screenwriting
20:22 The Human Element in Storytelling
23:36 Conclusion and Personal Reflections
 
 

 
 
Keywords
storytelling, business storytelling, content versus story, audience relevance, customer perspective, human connection, authenticity, stakes, tension and resolution, shared reality, protagonist, executive communication, leadership communication, technical expertise, relevance, curiosity, listening, asking questions, humility, credibility, trust, culture, storytelling culture, sales storytelling, customer outcomes, human outcomes, features versus value, connection, narrative, brand story, differentiation, emotional resonance
 
 
Soundbites



“We are overwhelmed with content, but content is not storytelling. Storytelling is what people remember and repeat.”


“Deep knowledge about a topic is not a story. In fact, it is often an impediment to good storytelling.”


“The biggest mistake leaders make is assuming their internal world is relevant outside their four walls.”


“If you are enraptured with your own world, you are not thinking about your audience.”


“Your technical expertise has a place, but not as the lead-in.”


“Good stories have shared reality, tension, and resolution. A tsunami of facts is not a story.”


“There are stakes in every industry. If you do not name them, you are missing the story.”


“You are not the star of the story. Your audience is the protagonist.”


“People will remember the human outcome long after they forget the feature list.”


“When you stop acting like a walking brochure, you open entirely new pathways to connection.”

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