ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "How Customer Journey Mapping Helps You Understand Your Audience"
Episode Synopsis
Knowing your audience is half the battle when it comes to leaving a lasting impact with your brand. Customer journey mapping is one tool that can help facilitate that familiarity and keep people coming back when you understand their needs. In this episode, Chris sits with Cynthia, Laura and Jonathan to learn about some of the ways journey mapping helps build empathy with an audience.
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