In this episode, Ken Freire sits down with coach and consultant Megan Huber to uncover the power of community-driven sales. Megan shares how she built a $70K/month business not through funnels or ads, but through a Facebook group paired with a strategic DM system. She explains why relationships and trust are the real drivers of high-ticket sales today, how to avoid the most common mistakes in community-building, and how tools like GroupTrack CRM can streamline outreach without losing the human touch. This episode is packed with practical strategies for solopreneurs who want to scale through authentic connections rather than cold pitches.Resources Mentioned GroupTrack CRM - https://grouptrackcrm.com/ Structured Freedom, Inc. Facebook Group - https://www.facebook.com/groups/structuredfreedomincTimestamps 0:03 – 3:38: Megan’s journey and why community is the new funnel 3:48 – 7:43: How Facebook groups still work in 2025 and why belonging drives sales 7:55 – 13:01: The #1 mistake most coaches make when building communities 13:30 – 17:17: Megan’s 3-part welcome DM system for new members 17:37 – 20:23: Why traditional cold DMs don’t work anymore and the trust gap in coaching 20:23 – 25:23: Using automation and GroupTrack CRM without losing authenticity 25:35 – 29:12: Text vs. audio messages in DMs and adapting to client preferences 29:21 – 36:00: How Megan manages DMs daily, closes sales, and improves retention 36:14 – 39:42: Why clients stay for community, not just information 40:00 – 44:16: Selling in the DMs: realistic price points and Facebook vs. other platforms 44:29 – 46:50: Where to find Megan and final takeaways on connection-driven sales

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