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Listen "#28 – Leading with Clarity, Curiosity, and Customer-Centricity with Rose Schamberger"
Episode Synopsis
From athlete to architect of transformation, Rose Schamberger shares her journey from professional volleyball to leading global tech teams in this powerful episode of Software Without Borders. Hosted by Andy Hilliard and Olivier Poulard, the conversation explores agile leadership, customer-centric development, and what it really takes to modernize software in today’s fast-changing world. Rose offers a playbook for growth-minded leaders ready to elevate their impact by aligning teams, simplifying processes, and staying relentlessly focused on the customer.
Key Takeaways:
Agile Is a Mindset, Not a Framework
Rose and Olivier agree: following an Agile playbook isn’t enough. Success comes from adopting Agile values—feedback, iteration, simplicity, and ownership—regardless of process.
Customer Centricity Begins With Empathy
Rose emphasizes the importance of understanding the customer journey. Engineers should “eat their own dog food,” sit with support teams, and interact with products like real users.
Decentralize Decision-Making, Centralize Vision
Global teams thrive when each region has accountability and autonomy, but shares a unified direction. This alignment empowers faster, better decisions across time zones.
Value Over Code Elegance
Rose challenges teams to prioritize customer outcomes over technical purity. The best software isn't the most elegant—it’s the most useful and adopted.
AI is a Tool, Not a Silver Bullet
Generative AI is powerful but overhyped. Rose warns leaders not to chase tools without understanding the real problems they’re solving.
Cross-Functional Metrics Create Accountability
Shared KPIs between product, marketing, and engineering—like customer adoption and satisfaction—drive aligned execution and true collaboration.
Modernization Requires Contextual Strategy
Migrating to the cloud looks different for every product. Rose shares how both monolithic and microservices-based strategies can succeed—if aligned with customer needs.
Leadership Means Going to the People
Rose and Olivier agree that leaders must proactively engage teams, not wait to be approached. It's about listening deeply, enabling growth, and leading from the front.
Chapter Markers:
00:00 – Introductions and Wine Club Jokes
06:00 – From Pro Volleyball to Product Leadership
13:30 – Motivations Behind Leading Digital Transformation
15:45 – Rose’s Product Development Philosophy
20:00 – Why Engineers Must Understand the 'Why'
22:00 – Real-World Cloud Modernization Stories
25:00 – What It Means to Be Truly Customer-Centric
30:00 – Customer Journey Empathy and Field Feedback
35:00 – Empowering Engineers to Be Co-Creators
40:00 – Aligning Global Teams with Clear Vision
42:30 – CI/CD and Cloud Strategy for Efficiency
47:00 – Connecting Customer Satisfaction to ROI
53:00 – OKRs, Cross-Functional Metrics, and Alignment
55:00 – Rose’s Take on the AI Hype and Future Trends
58:30 – Final Reflections and Thank You
Keywords:
software leadership, customer-centric development, agile mindset, agile software, digital transformation, product management, Rose Schamberger, Olivier Poulard, Andy Hilliard, global engineering teams, software modernization, software strategy, CI/CD automation, cloud transformation, feedback loops, engineering culture, software ROI, product innovation, agile team alignment, empathy in software development, Software Without Borders podcast, Accelerance podcast, technology executive interview, product owner mindset, user experience in software, tech podcast for leaders
Key Takeaways:
Agile Is a Mindset, Not a Framework
Rose and Olivier agree: following an Agile playbook isn’t enough. Success comes from adopting Agile values—feedback, iteration, simplicity, and ownership—regardless of process.
Customer Centricity Begins With Empathy
Rose emphasizes the importance of understanding the customer journey. Engineers should “eat their own dog food,” sit with support teams, and interact with products like real users.
Decentralize Decision-Making, Centralize Vision
Global teams thrive when each region has accountability and autonomy, but shares a unified direction. This alignment empowers faster, better decisions across time zones.
Value Over Code Elegance
Rose challenges teams to prioritize customer outcomes over technical purity. The best software isn't the most elegant—it’s the most useful and adopted.
AI is a Tool, Not a Silver Bullet
Generative AI is powerful but overhyped. Rose warns leaders not to chase tools without understanding the real problems they’re solving.
Cross-Functional Metrics Create Accountability
Shared KPIs between product, marketing, and engineering—like customer adoption and satisfaction—drive aligned execution and true collaboration.
Modernization Requires Contextual Strategy
Migrating to the cloud looks different for every product. Rose shares how both monolithic and microservices-based strategies can succeed—if aligned with customer needs.
Leadership Means Going to the People
Rose and Olivier agree that leaders must proactively engage teams, not wait to be approached. It's about listening deeply, enabling growth, and leading from the front.
Chapter Markers:
00:00 – Introductions and Wine Club Jokes
06:00 – From Pro Volleyball to Product Leadership
13:30 – Motivations Behind Leading Digital Transformation
15:45 – Rose’s Product Development Philosophy
20:00 – Why Engineers Must Understand the 'Why'
22:00 – Real-World Cloud Modernization Stories
25:00 – What It Means to Be Truly Customer-Centric
30:00 – Customer Journey Empathy and Field Feedback
35:00 – Empowering Engineers to Be Co-Creators
40:00 – Aligning Global Teams with Clear Vision
42:30 – CI/CD and Cloud Strategy for Efficiency
47:00 – Connecting Customer Satisfaction to ROI
53:00 – OKRs, Cross-Functional Metrics, and Alignment
55:00 – Rose’s Take on the AI Hype and Future Trends
58:30 – Final Reflections and Thank You
Keywords:
software leadership, customer-centric development, agile mindset, agile software, digital transformation, product management, Rose Schamberger, Olivier Poulard, Andy Hilliard, global engineering teams, software modernization, software strategy, CI/CD automation, cloud transformation, feedback loops, engineering culture, software ROI, product innovation, agile team alignment, empathy in software development, Software Without Borders podcast, Accelerance podcast, technology executive interview, product owner mindset, user experience in software, tech podcast for leaders
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