Search in the Age of AI: Website Strategies That Still Win Clients Results

24/06/2025 25 min Temporada 1 Episodio 42
Search in the Age of AI: Website Strategies That Still Win Clients Results

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Episode Synopsis

Every agency owner today is confronting a new reality: AI has fundamentally altered how search engines evaluate and rank websites. What worked yesterday suddenly seems outdated, leaving many scrambling to understand new rules while clients demand the same level of performance. The ground beneath our feet is shifting rapidly, with algorithm updates, AI-generated content flooding the internet, and traditional SEO metrics being redefined. Many agency owners feel like they're playing a game where the rules keep changing without notice, risking client retention and struggling to articulate their value proposition in this new landscape.

Today we welcome Joshua Jacoby, owner of My Favorite Web Designs, a Mesa-based digital marketing agency that's successfully guided over 200 local clients through evolving search landscapes. Joshua brings a unique perspective having transformed his agency through personal adversity—surviving COVID, overcoming significant injuries, and shifting from technical practitioner to strategic innovator. His expertise in SEO and web design, combined with his adaptability in crisis, positions him perfectly to help us navigate the AI revolution reshaping search.

Social Pulse Podcast host Mike Allton asked Joshua Jacoby about:

⭐ Practical website design principles that remain effective despite AI's growing influence on search algorithms

⭐ Content strategy adaptations that help agency clients maintain visibility in AI-powered search results

⭐ Future-proofing techniques that help agencies demonstrate continued value as search continues to evolve

Learn more about Joshua Jacoby



Connect with Joshua Jacoby on LinkedIn




Resources & Brands mentioned in this episode



My Favorite Web Designs




Learn more about Agorapulse with a free demo




ChatGPT




Perplexity




Gemini




ChatGPT detector




QuillBot




Google Search's guidance about AI-generated content




Yelp




Yellow Pages 




Manta




Hot Frog




Google Maps




OpenAI




Magai




FluxPro




ChatGPT




Gemini




Claude 




New ways AI helps keep business information trustworthy




OpenAI Introduces Operator Feature: What You Need to Know




Google Analytics




Moz




SemRush




BrightLocal




Google Blog




GMB SubReddit




Local Search Subreddit




Ads Search Reddit




Google AdWords




Click Cease




Traffic Guard




CloudFlare 




Reddit User Generated Content




The Moz Blog




The Search Engine Land Blog




Artificial Intelligence Show by the Marketing AI Institute with Paul Roetzer and Mike Kaput




The AI Hat Podcast




Google's Deep Mind Podcast, hosted by Hannah Fry






Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/agency-edition/search-in-the-age-of-ai-website-strategies-that-still-win-clients-results

Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

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