SummaryIn this episode, Tony Porter discusses the concept of the podcast ladder and the four levels of podcasting. Level one is about creating a unique premise for your show and defining your audience, mission, and format. Level two focuses on audience retention and keeping listeners engaged. Level three is about podcast growth, using social media and guest podcasting to expand your audience. Finally, level four is monetization, where you can start earning money through sponsorships and paid promotions. Tony provides insights and tips for each level, emphasizing the importance of mastering each level before moving on to the next.TakeawaysLevel one of the podcast ladder is about creating a unique premise for your show and defining your audience, mission, and format.Level two focuses on audience retention and keeping listeners engaged through consistent publishing, attention-grabbing episode titles, and compelling content.Level three is about podcast growth, using social media and guest podcasting to expand your audience and reach new listeners.Level four is monetization, where you can start earning money through sponsorships and paid promotions.It's important to master each level of the podcast ladder before moving on to the next, as each level builds upon the previous one.Sound Bites"Imagine you have a building. The ladder starts from the lowest tier and works its way to the top tier.""Level one is the most crucial level of the ladder. If you're not locked in, you're not gonna get to level one.""Level two is audience retention, keeping your listeners coming back."Chapters00:00 Introduction and Overview06:53 Chapter 2: Level One - Creating a Unique Premise for Your Show13:40 Chapter 3: Level Two - Audience Retention and Engagement25:58 Chapter 5: Level Four - Monetization and Earning Money from Your Podcast27:25 ConclusionKeywordspodcast ladder, podcasting, levels, audience retention, podcast growth, monetization, social media, guest podcasting

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