My name is Joel Oquendo, and this is the social media for realtors podcast tune in each week to get practical social media tips and hacks to help you close more deals and become the authority in your market. 
Hey, what's going on everybody. This is Joe well, and I am super excited to dive into our topic for the day. The topic that we're going to be discussing is a concept called the dream 100. And this concept is basically all about growing your following. Not just with random followers, but actually. 
Growing your following with the type of followers that are your dream customers. Okay. I first heard about this concept when I was reading the book traffic secrets by Russell Brunson. And I further dove into it upon listening to the Shane Sams podcasts. It's a great, great podcast. So you guys should definitely check out where he was interviewing. 
Authority on this concept, which is Dana derricks. And so the way that it breaks down is as follows. Okay. You are going to, first of all, look at social media as a business tool and not as a tool for social engagement and energy. Okay. This is super, super important that you understand this because as realtors, we are trying to close more deals, we're trying to help more people. 
We are trying to get through more transactions, right. And the only way to do that is to actually go out and do business. Right? So the whole purpose of social media for us is that we're going to use. Number one to spy on the people who have the clients that we want. Number two, to spy on the experts that are the industry experts in our space, so that we can see what they're doing, that's working and we can emulate it. 
And then finally, number three so that we can actually connect with these industry experts to collaborate, to share experience and to share. All right. So the way that you would practically implement this into your business is as follows. Okay. You're going to look up and you're going to make a list of a hundred industry experts. 
Okay. A hundred industry experts. These are people that are. At the top of their game that are already helping the type of clientele that you would like to help. For example, in real estate, you have Ryan, sir, hint, right? Fredrik Eklund. You have a lot of you know, Tom ferry. So you have these industry experts, grant Cardone And so what you're going to do is you're going to, you're going to follow these top 100 people, right? 
It could be mortgage ex experts. It could be you know, lenders, it could be brokers, realtors, marketing experts. It could be attorneys, it could be title companies. It can be you know, a number of different experts. Right. You're gonna follow all hundred of them. Okay. These should be industry experts who have your dream audience. 
And then what's going to end up happening is as you're following these hundred people, you're going to flood your own newsfeed with their content. Okay. So you're going to see the content that they're putting out and you're going to interact with it, right? You're going to like it. You're going to leave comments. 
You're going to engage with the different posts for Mac. Maximum, I'm sorry, maximum for maximum effectiveness. What you're going to want to do is you're going to want to interact and engage with the posts that have less engagement. Okay. Because there's a higher likelihood that you will be seen engaging with that content and you have less competition. 
You're not drowning. Flood of, you know, 600, 700 comments and, you know, 32,000 likes. Right. And so the whole point of this is to connect with your dream 100 and to connect with their audience. All right. And I know what this sounds like, this sounds like, Hey, we're going to stock people and we're going to try and find a way to take from them or to. 
You know, get something out of them with the truth of the matter is, and this is what I loved on the Shane Sam show that they said was be intentional with your good intention. Okay. When you strip everything away, what is it that you want to accomplish as a realtor? Right. I don't know about you, but for me it is helping people getting to their home, whether it's their first home or their next home. 
I, it is my goal to help people achieve the dream of home ownership and to help other people that have already achieved that dream to achieve the dream of actually getting into their dream house, their dream home. Whether that's in the middle of a difficult transition or whatever the case is. It's my goal to help them do that and to help, you know, in that process, in that transition. 
So I have to be intentional with my good intentions. What does that mean? That means that I'm not doing the dream 100. I'm not following them, engaging with their content, you know, talking to their followers and all this stuff, just so that I can get more business out of them. No. What I'm doing is I'm doing this so that I can help myself help more people. 
Right. I love what Dean Graziosi said. And one of his one of his speeches he was talking about how, you know, it's, it's important for people to sell. And and he was basically saying if, if, if the client doesn't give me their credit card, I can not help them. Right. They can not get access to the information that I'm going to give them unless they pay me. 
And I have that in mind, whenever I'm going to go and go for the close, because I'm going for the clothes. Not because I'm expecting them to pay me, I'm going for the clothes, because I'm so passionate about helping that person. And so you have to be intentional with your good intentions, shout out to Shane Sams and the Shane Sams show. 
And so. The next thing you're going to do after you're engaging with their content and you're you know, connecting with their audience, connecting with them, hopefully as you're going to emulate their content, okay, you are going to emulate their content. So for example, if grant Cardone posts a quote about real estate with a blue Ferrari, I'm going to post a quote on my page with a yellow Lamborghini. 
Okay. Might be the same quote might be a different quote, but the whole point is I'm not copying. I'm not stealing the exact content. What I'm doing is I'm emulating it. Okay. I'm emulating the content so that what's getting good engagement on his page. I can emulate the content that gets that he's getting good engagement on, so that eventually when I'm growing the audience, I will get the same type of engagement on the stuff that I'm putting out. 
Okay. Now it's really important if you get to the. When you're pursuing these dream 100 you know, industry experts. If you get into the point where you're actually able to interact with them, there's very important, very important. Don't ask them for anything initially. Okay. There will come a time where you'll collaborate with them. 
There will come a time where you guys will build together more than likely if you stay the course. But the main focus should be on the relationship, right? Then the reward focus on the relationship rather than the reward and I'm going to finish with this. Okay. I went to Bible school and when I was in Bible school, the director of the Bible school was the chaplain for the New York Yankees at the time. 
Okay. And he was very, very good friends with one of the greatest baseball players to ever live Mariano Rivera. Okay. The only player in the history of the major leagues to get inducted into the hall of fame, Not anonymously. I'm sorry. Unanimously. The only player in the history of the major leagues to get inducted into the hall of fame unanimously. 
Okay. And he was talking about the early years of Mariano's career when he came over to the United States from Panama and was living with the chaplain and. He was talking about how he just never asked him for anything. He never asked him for anything. He was just there for him. He was a friend, they built a relationship. 
They developed their relationship. And in the years, towards the end of his career, when Marianna was making tens of millions of dollars a year Marianna was able to sow into this chaplain's church. And it was because there was never that. That, that, that expectation that Marianna was now going to hook him up because he was nice to him when he didn't have money, it was just, they had a relationship. 
And because of the relationship that they had, they were both able to grow a deep friendship. And the blessings that came from it or the growth that came from it was a side effect. Okay of the relationship that was had. So focus on the relationship rather than the reward now to wrap things up, there's two books that I want to recommend to you that have been written on this topic and they will give you great insight. 
Okay. The first book is like I mentioned, Russell Brunson, traffic secrets. It's a really, really great book. If you want to drive traffic to your social media pages, if you want to really, really grow your platform this year as a realtor, you. To read this book, Russell Brunson, traffic secrets and the description for this episode, there will be a link for you to go and get this book for free. 
All you got to do is pay for shipping and you'll get this book delivered to your door for free. It's an amazing book. I think I've probably got it. A hundred times. The second book is Dana derricks dream. 100 book. Okay. Dana derricks dream. 100 book. You're going to want to read this again? Dana derricks is the expert on the topic. 
Okay. When I say he's the expert on the topic, I mean, when Russell Brunson writes about the dream 100, he references Dana Terex in his book. Okay. You want to you want to read these two books. If you are dreaming about growing your influence in the real estate space guys, if you are a brand new real estate agent, there's nothing that you can do better than to focus on creating content. 
And this is going to be a really great way for you to know what content is. Good content. All right. So I hope that this has been helpful, please like share and review the podcast. And I'm going to give you some homework. All right. I hate going through things and learning things that I can not put into practice. 
So I'm going to give you some actionable steps for you to be able to put it into practice. The first thing that I want you to do is to make a list of the industry experts in your field. And I want you to go on their social media platforms and I want you to follow them. All right. The second piece of homework is I want you to like, Comment and share at least one post on as many of their profiles as you can today. 
All right. Don't wait for tomorrow. Do it today, guys. And remember that. It's not about the knowledge that you have, but the action that you take, we'll see you soon. 
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