What’s the difference between “just copy” and compelling messaging that actually connects? In this episode of Social Goals, Kat sits down with Kira from Handle and Hone to unpack the essential (and often skipped) foundation behind great marketing: messaging strategy.Together, they dive into why your words may not be landing—even if you're using the “right” templates—and how to create a message that not only reflects who you are, but truly resonates with your audience. From copy myths to voice-of-customer gold, this is a must-listen for business owners ready to ditch surface-level tactics and get real with their brand voice.What You’ll Learn:Why messaging is the “deep work” behind all great marketingThe iceberg analogy: what messaging is vs. what copy isHow to balance your voice with your audience’s desiresWhere to start when your content doesn’t sound like youTactical ways to collect and use Voice of Customer (VOC) dataWhy demographics don’t matter as much as motivationsHow to know if it’s time for a rebrand—or just better messagingConnect with Kira:👉 Download Kira’s Freebie: Their Words, Your Copy🔗 Kira’s Website: Handle and Hone📱 Follow Kira on Instagram: @handleandhone☺ Connect with Kat:* Instagram: https://www.instagram.com/socialkatmedia/* Threads: https://www.threads.net/@socialkatmedia* LinkedIn: https://www.linkedin.com/in/kat-tepylo-murphy/Don't forget to like, subscribe, and leave 5 stars! ☆ Build your custom social media game plan with Social Goals: The Course https://socialkatmedia.com/social-goals?utm_medium=podcast&utm_source=social-goals☺ Free Resources to Help Your Small Business:https://socialkatmedia.com/resources?utm_medium=podcast&utm_source=social-goals

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