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Listen "EP. 021- The Psychology Behind Crisis Marketing With Nathalie Nahai and Omri Erel"
Episode Synopsis
In this episode we are joined by two guests: speaker/author Nathalie Nahai and our own SVP of Marketing Omri Erel.
Key discussion topics include:
What is currently driving consumer behaviour
Fear, panic, and what marketers should know about these emotions
How we can relate to our customers better
How consumer behaviour will change in a post-coronavirus world
Nathalie is an international speaker and author of the best-selling book, Webs of Influence: The Psychology of Online Persuasion, which has been translated into seven languages. Her work explores the intersection between persuasive technology, ethics and the psychology of online behaviour, and clients include Google, PwC, Unilever and Harvard Business Review, among others.
Nathalie speaks internationally on the psychological dynamics behind consumer behaviour, teaching people how to ethically apply behavioural science principles to enhance their website, content marketing, product design and customer experience. She is also the host of The Hive Podcast and Seeking The Self, and contributes to national publications, television (BBC, Sky, CNN), and radio (BBC Radio 4) on the impact of technology in our lives.
Hosted by: Mantas Ciuksys
Guests: Nathalie Nahai, Omri Erel
Find our podcast on multiple platforms
Apple Podcasts https://podcasts.apple.com/us/podcast/social-cast/id1477477954
Stitcher https://www.stitcher.com/podcast/socialbakers/socialcast-by-socialbakers
Spotify https://open.spotify.com/show/7KJfBB1mmziU6FG2xQxKq8?si=g1I_cG5oQZWtKYHP5O7Shg
Connect with us
socialbakers.com
Facebook https://www.facebook.com/socialbakers
Twitter https://twitter.com/socialbakers
Instagram https://www.instagram.com/socialbakers
LinkedIn https://www.linkedin.com/company/socialbakers-com
Key discussion topics include:
What is currently driving consumer behaviour
Fear, panic, and what marketers should know about these emotions
How we can relate to our customers better
How consumer behaviour will change in a post-coronavirus world
Nathalie is an international speaker and author of the best-selling book, Webs of Influence: The Psychology of Online Persuasion, which has been translated into seven languages. Her work explores the intersection between persuasive technology, ethics and the psychology of online behaviour, and clients include Google, PwC, Unilever and Harvard Business Review, among others.
Nathalie speaks internationally on the psychological dynamics behind consumer behaviour, teaching people how to ethically apply behavioural science principles to enhance their website, content marketing, product design and customer experience. She is also the host of The Hive Podcast and Seeking The Self, and contributes to national publications, television (BBC, Sky, CNN), and radio (BBC Radio 4) on the impact of technology in our lives.
Hosted by: Mantas Ciuksys
Guests: Nathalie Nahai, Omri Erel
Find our podcast on multiple platforms
Apple Podcasts https://podcasts.apple.com/us/podcast/social-cast/id1477477954
Stitcher https://www.stitcher.com/podcast/socialbakers/socialcast-by-socialbakers
Spotify https://open.spotify.com/show/7KJfBB1mmziU6FG2xQxKq8?si=g1I_cG5oQZWtKYHP5O7Shg
Connect with us
socialbakers.com
Facebook https://www.facebook.com/socialbakers
Twitter https://twitter.com/socialbakers
Instagram https://www.instagram.com/socialbakers
LinkedIn https://www.linkedin.com/company/socialbakers-com
More episodes of the podcast Social Cast
EP. 030- Marketing With Empathy
11/02/2021
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