In this episode we speak again with former CEO & Co-Founder of Moz, Rand Fishkin. Since we last spoke he launched SparkToro and he has some advice for those who are reluctant to invest but are rather waiting for a healthier economic climate to spend.
Key discussion topics include:

New business models that have emerged
Recommendations for planning and forecasting for the upcoming months
Essential and non-essential parts of marketing during a recession
The marketing department pre-covid vs post-covid

SparkToro https://sparktoro.com
Lost and Founder: A Painfully Honest Field Guide to the Startup World. https://sparktoro.com/book
Hosted by: Mantas Ciuksys
Guest: Rand Fishkin
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