In this episode we talk with Omri Erel, our SVP of Marketing about Marketing Psychology. Erel shares his insights on human psychology and how that plays a big role in a marketer’s job. This includes getting into the different functions of the reptilian brain, the mammalian brain, and the neocortex, as well as which one you should be targeting.
Hosted by: Mantas Ciuksys
Guest: Omri Erel
Some interesting takeaways from the conversation:

Studies have found that the human brain makes an unconscious decision seven seconds before an action is taken

One trick for writing effective copy is to read it out loud; copywriting should be conversational

A person’s natural state is to preserve energy, so offer simplicity and cognitive ease

Technology keeps changing, but the essence of human behavior won’t change unless we start engineering our brains differently

Two most important factors a consumer is looking for: value and trust


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