I recently sat down with Betsy Frost, the CEO of Hoplark Brands to talk about drinking less, the NA industry, and why she believes hops are 'magic'. Hoplark brings us the 'Yes And…' which is to say it brings the flavor and the complexity of hops to tea, sparkling water and 0.0 beverages. A range of products that have zero sugar, zero alcohol and zero calories! Betsy shares that hops are a magical ingredient that has basically been 'held hostage' by the beer makers for hundreds of years. And, Hoplark is taking back hops and bringing the brewing aspect without the fermentation or malt into a new variety of beverages to delight the palate. Frost describes the brewers at Hoplark as a 'bunch of passionate 'hopheads' who want to 'free hops from beer'. But, the company philosophy goes beyond hops. Betsy shares in this episode of The Sober Edge Podcast that Hoplark Brands delivers a new way of thinking about alcohol-free beverages - beyond personal choice but offering new and inclusive options. She sees this class of beverages as less 'anti-alcohol' and more 'pro-options'. Tune in to hear more of our conversation, including: How Hoplark leaves out the fermentation to create a 0.0 option Her personal philosophy of 'yes and'... Why big beer companies getting into the NA game is a good thing And more... Head to the Show Notes HERE to grab a 35% discount code to try Hoplark Teas, 0.0 and Sparkling Waters! And, if you are ready to say 'no' to alcohol and 'yes' to a bigger, more flavorful life, grab a time on my calendar and let's chat! Free Discovery Call HERE

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