Ranjan Kumar is revolutionizing the way we analyze consumer behavior through his company Entropik Tech. Entropik is measuring how our subconscious reacts to stimuli to make inferences and our subconscious leads to 95% of our actions. So even if we don’t necessarily realize why we like or don’t like something, Entropik is able to analyze it.
Some of the key takeaways that I took from the podcast were:

Surround yourself with Passionate people: When you’re solving what seems to be an impossible challenge, if you don’t have the right people who believe in the mission, and push day in and day out for years, it can’t be successful.

Patience: It takes time to make an impact. Entropik were working for years before they had their first use cases that were ready to go to market. Patience will allow you to make the right decisions along the way

Solve for huge problems: Using AI to measure emotion seems like an impossible challenge, but these huge challenges will ensure that if you solve it, you’re out on your own as a leader in the space.


If you’re looking to learn about how to solve for the seemingly impossible, you should definitely check this podcast out!

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