In this episode of SMSF Insider, Troy sits down with Jefferson, COO of Blue Chip, to unpack what it really takes to build Australia’s most efficient SMSF engine behind the scenes.Jefferson shares his journey from banking in Brazil to leading operations at Blue Chip, and why he believes SMSFs are the most powerful trust structure in Australia for building long term wealth. He explains how his obsession with process, compliance and client experience has helped turn a complex, overwhelming SMSF setup into a smooth, guided journey for busy professionals.They dive into the real stories you never hear about: binding death nominations that override a will, tracking down beneficiaries to make sure money lands where it should, dealing with stubborn industry funds, and why Blue Chip fronts the setup cost and only gets paid when the rollover lands. If you want to understand what a truly client focused SMSF provider looks like, this conversation lifts the hood.Ready to finally take control of your take control of your retirement savings and stop leaving your future in someone else’s hands? Book your free call with our team today to find out more: https://www.bcsmsf.com.au/contact-us/Follow us:Instagram – https://www.instagram.com/bluechipsmsf/Website – https://www.bcsmsf.com.auPlease note: The information provided in this recording is for coaching and educational purposes only. It should not be considered personal financial advice. Everyone’s situation is different, so before acting on any of the content discussed, please seek independent financial advice tailored to your specific circumstances.Timestamps: 00:00:00 - 00:00:00: Introduction00:01:15 - Meet Jefferson and his journey from Brazil banking to Blue Chip COO00:04:46 - How early money lessons sparked a passion for finance and investing00:07:09 - Falling in love with SMSFs and the freedom to invest in almost anything00:09:51 - Turning a complex SMSF setup into a streamlined, client friendly process00:19:19 - The small process tweaks that transformed client experience00:31:11 - Binding death nominations, wills and a real life beneficiary rescue story00:36:11 - What makes Blue Chip different no upfront fees, speed and alignment00:38:55 - Troy and Jefferson on culture, mission and the next chapter for SMSF Insider

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