episode 17: is storytelling just hype

SMC: School Marketing and Communications
21/01/2015 25 min Temporada 2
episode 17: is storytelling just hype

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Episode Synopsis



Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this episode Brad and Scully discuss whether storytelling is just hype, the announcement by Google that 56.1 percent of ads on the internet are never seen or even ‘in view’, how often to blog and Swinburne University of Technology’s successful enrolments marketing campaign, ‘Think Forward’.

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