86: interview with Jonathan Winchester – mystery shopping in schools

30/11/2016 26 min Temporada 3
86: interview with Jonathan Winchester – mystery shopping in schools

Listen "86: interview with Jonathan Winchester – mystery shopping in schools"

Episode Synopsis

Brad interviews Jonathan Winchester, the founder of Shopper Anonymous, one of the world's leading mystery shopper companies. Brad and Jonathan discuss the application of mystery shopping in schools and how it differs to retail mystery shopping. In addition, they examine the company's experience with academic institutions, particularly in the UK. They discuss six key areas discovered by mystery shoppers that schools continually seem to struggle with and some common school practices that mystery shopping often proves wrong. Brad and Jonathan conclude by looking at what schools should be focusing on to improve student's wellbeing and enrolments.

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