Brad and Scully discuss the importance of putting people before your technology. In addition, they examine Pokémon Go and the case for augmented reality; and an infographic of the brief history of content marketing. This episode's commonly asked school marketing question looks at how to manage a communication crisis. This week's school marketing example: a magnificent combined website, Stowe School and Stowe House. The rants and raves segment looks at sharing your vulnerabilities. Episode links: Business technology implementations are no longer an IT matter https://www.marketingmag.com.au/hubs-c/75909-2/ Opinion: Pokémon Go and the case for augmented reality http://www.contagious.com/blogs/news-and-views/opinion-pokemon-go-and-the-case-for-augmented-reality Infographic: The history of content marketing https://contently.com/strategist/2016/07/19/infographic-the-history-of-content-marketing/ How to successfully manage a media crisis http://info.imageseven.com.au/school-marketing-blog/how-to-successfully-manage-a-media-crisis Stowe School https://www.stowe.co.uk/school Stowe House https://www.stowe.co.uk/house Share your vulnerabilities https://www.marketingmag.com.au/hubs-c/share-your-vulnerabilities/

Ver todos los episodios