125: using video for social media engagement

SMC: School Marketing and Communications
07/02/2018 29 min Temporada 5 Episodio 125
125: using video for social media engagement

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Episode Synopsis

Brad and Scully discuss research from Brightcove on using video for social media engagement. In addition, they examine the pros and cons of directing users away from social media to your website; and the growing use of imagery in newsletters. Brad and Scully interview imageseven Senior Account Manager, Tess Palmyre, on her tips for content marketing in 2018. This week's school marketing example: the Whiteboard Friday's blog by Rand Fishkin. The rants and raves segment looks at brands as a legal asset.

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