105: interview with Brian Massey – conversion optimisation for low traffic sites

SMC: School Marketing and Communications
10/05/2017 24 min Temporada 4
105: interview with Brian Massey – conversion optimisation for low traffic sites

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Episode Synopsis

Brad interviews Brian Massey, head of conversion optimisation agency, Conversion Sciences. Brad and Brian discuss the role of conversion optimisation for low traffic sites and the process for self-diagnosing conversion issues. Brian explains how to identify issues on your website and how to rank them. In conclusion, Brian gives examples of generalising words to classify your site issues and determine major conversion problem areas, highlighting the importance to test changes gradually.

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