More and more, customers are looking for an emotional connection to the products and services they use.Incorporating human elements, such as personalized support or intuitive user interfaces, helps bridge the gap between technology and human needs, making software more approachable and user-friendly for a wider audience.Today, JP Durrios, CEO at Bench Accounting, discusses how partnerships with vertical SaaS solutions and keeping a human element to the customer experience give you an edge over your competition.Highlights include:- What makes Bench different within its crowded competitor space?- Horizontal platforms versus vertical platforms.- Key factors that drive product evolution.- How automation creates new opportunities for CPAs.- Advice for other leaders moving into new roles and changing leadership styles.Resources mentioned:JP Durrios -https://www.linkedin.com/in/jpdurrios/Bench Accounting -https://www.linkedin.com/company/benchaccounting/Any specific guest you’d like to hear on the show? Leave your suggestions at https://www.smbtechinnovators.com/Thanks for listening to SMB Tech Innovators, powered by Gusto | Embedded Finance, Vertical SaaS, Payroll API. If you enjoyed this episode, hit the subscribe button and never miss another insightful conversation. And be sure to leave a review to help get the word out about the show.This episode of The SMB Tech Innovators Podcast is brought to you by Gusto. Gusto has spent a decade building and testing its payroll, tax filing, and compliance infrastructure, which is available as a robust set of APIs so you can develop custom-tailored payroll solutions.For more information, go to https://gusto.com/#SMB #Fintech #Innovation #Saas #HR #Payroll #SmallBusiness

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