ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "116: Customer Development - Part 2 - Showing Value Before the Sale"
Episode Synopsis
Tyler and Hans continue our series of customer development by inviting Mike Frakes to talk about he shows value in the product before the sale. Whether that's putting a reveal unit on one row and letting the customer run it, or using Panorama to show real area specific data on how a specific product has impacted other operations outcomes. Following the interview, they are joined once again by Region Manager, Andy Pace, as he gives his thoughts and recap to the interview with Mike.
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